As social media becomes more of a basis for free advertising (both for hotels and design firms), designers are tasked with creating photographable moments that capture the essence of a location in one 3 x 3 inch shot. Designers are challenged with planting the idea for a photographable moment into the mind of the photographer without revealing it too explicitly, and without concealing so much that it is never seen, a real world Easter egg. A successful Instagram moment is intimate, unique, and personal. This design by our team included a #mirrorreminder in each of Renaissance Toledo’s guest bathrooms as an authentic, positive note from designer to guest.
Designing for Photography
As designers, playing with a photographer’s best tool – light—is the key to creating the perfect setting for an Instagram moment. If a space looks drop-dead-gorgeous in person, it will only translate well to a phone camera with thoughtful lighting design. Hospitality design must consider light in all its shapes and forms (golden hour, blue hour, filtering, color changing, reflecting, and illuminating) as a feature to ease the challenge of the photographer.
And let’s not overlook the average Joe, who may have limited photography skills: as the digital photograph increasingly becomes the standard souvenir—a token representing an experience– designers must also rise to the challenge of delivering that experience to hotel guests like Joe through great lighting, composition, and feeling.
Enjoy some of my favorite DiLeonardo design moments shared through Instagram…
It is a major responsibility as well as a great privilege for designers to find ways to share an intimate dialogue with guests of the space.
Many of us can go through a whole day without ever noticing art, culture, dance, or beauty; But what would travel be without these things? In today’s economy of tourism, the definition of hospitality must take on another meaning: hospitality to the body, soul, and evidently, the camera.